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CNN Minute

iphone app, 2016

Commissioned by CNN, Minute is a next generation mobile-only experience that harnesses breaking news content to highlight what a company is best known for.

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Anchors

The application is divided into category-specific sections — each has its own anchor shot in a vertical orientation, specifically for a phone, delivering category-specific content for the day. The sections are sorted by date from the most recent. Videos that have been watched are dropped to the bottom.

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Supplemental images

Each headline is supported by one or more supplemental images and a cover image. Initially, we planned on showing a second video alongside the anchor’s coverage. We experimented with different layouts and formats for this experience, but it appeared to be too confusing for such a small screen.

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Full length articles

Swiping up reveals the full-length article, which is pulled from the main site. The anchor’s coverage will pause once you start scrolling through the article and only continue once they’re back within the view.

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Full length videos

If you have more time to spare, tapping the story cover will play the full-length video shoot from TV. This is one of the many opportunities to include ads.

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Easy sharing

Swiping down anytime gives easy access to the contextual share menu.

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Captions

All materials are accompanied by video captions for a silent viewing experience. Once you tap the “speaker” icon to mute the video, the captions will appear.

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Autoplay

After watching a section, the app will automatically start playing the next one within a few seconds. Tapping the CNN logo anytime will bring you back to the section menu.

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Settings

The settings give you the freedom to toggle your preferred content sections on or off, to manage notifications, and to turn audio on or off by default.

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